top of page

Why AOE?

AOE DEI starburst logo

Our holistic and integrated approach to DEI leads to increased profitability, effectiveness and sustainable change.  

Work with the firm that invests in your industry, that knows your industry, that serves your industry.

About AOE

Advancing Organizational Excellence (AOE) —a fully owned subsidiary of the American Concrete Institute—has a long history of offering services to meet the dynamic challenges seen by our clients. Already known for our expertise in public relations, crisis communications, strategic and organizational planning, event services, marketing and communications, as well as all things digital, AOE has added a DEI division specifically to address the needs of the markets we serve.

With more than 20 years of experience helping members of technical societies as well as the design and construction industry deliver their unique messages to their target audiences, DEI is a natural outgrowth of our HR, strategic planning, communications and training expertise. Our DEI offering has been built with long-time leaders in the development, analysis and implementation of Diversity, Equity and Inclusion programs. The AOE division will offer an online benchmarking tool, plan development, marketing and branding audits related to DEI, employee programs, training and much more.

AOE’s Diversity, Equity & Inclusion (DEI) specialty group will work with organizations in a number of capacities to build and advance clients’ DEI strategies for internal and external audiences, including:

  • Creating awareness/understanding around the business case for diversity;

  • Mitigating risk, and navigating culture change and transformation;

  • Communicating around complex social issues;

  • Developing campaigns to effectively engage increasingly diverse audiences and stakeholders; and

  • Demonstrating an organization’s commitment to advancing DEI.

AOE applies DEI principles to transform employee communications into an engine that fuels high performance, builds culture, supports organizational change and fosters belonging by more deeply connecting employees to their work, the company’s mission and vision—and to each other.

Text: Why the AOE DEI Practice Group? Image of young and old coworkers sitting around a laptop
About AOE
A man and woman sitting on a couch and doing sign language to communicate

When building a DEI strategy, AOE leverages the following five strategic areas of focus to drive transformational change and powerful, bottom-line impact results:

  • Diverse Workforce—Who is your workforce?

  • Inclusive Workplace—How do your employees view where they work?

  • Expanded Marketplace—Is your business reaching all its potential customers?

  • Enhanced Community Reputation—Is your organization valued in the community in which you exist?

  • Equitable Supplier Base—Is it beneficial to work with a diverse supplier base?

AOE Expertise

AOE’s concept is to start where you are and build. It’s not about finding fault or penalizing for the past. Instead, it’s about looking at the current situation.


While many DEI consultants have emerged during the last year, and for good reason, AOE is different in that we focus on bringing a catered DEI solution specifically to the industries we serve. With the addition of team members with a long history of DEI consulting, and drawing on our expertise in organizational planning, crisis communications and strategy, we are well positioned to meet your needs.

A young woman facing away from the camera is presenting to an audience from a podium with a microphone
AOE Expertise

Meet our Team

Headshot of Kimberly Kayler

Kimberly Kayler, CPSM

DEI Practice Leader, AOE President;
Certificate in DEI by the University of Michigan

Building on almost 25 years serving technical industries in an organizational, strategy and marketing role, Kimberly leads the AOE DEI practice. Trained in DEI by the University of Michigan, she brings a wealth of experience in organizational development, HR, training, strategic planning and stakeholder engagement to her role. Another key area of her expertise that aligns with DEI is crisis communications. Kimberly is certified by the National Transportation Safety Board in crisis and media relations, and is known throughout the industry as one of the top professionals in this arena.  As the lead of the AOE DEI portfolio, she will ensure best practices are applied to the delivery of all services as well as the establishment and monitoring of return on investment. Recently selected as one of the most influential people in the concrete construction industry by Concrete Construction magazine, Kimberly is co-founder of the Women in Concrete Alliance (WICA) and leads efforts to create networking programs for women in the concrete industry. In this capacity, she represented WICA on the U.S. Secretary of Transportation’s Women in Transportation Roundtable. She received her BA in journalism/English from The University of Arizona, and currently serves as a mentor at the University. Kimberly also administers a scholarship program. She earned her master’s degree in organization and management with an emphasis in leadership from Capella University. Further, she was the first person in Ohio and one of the first 10 in the nation to earn the Certified Professional Services Marketer Designation through the Society for Marketing Professional Services, a designation she still holds today.

Headshot of Kathy Spanier

Kathy Spanier

DEI Strategic Planning Consultant;
Certificate in DEI by the University of South Florida

Kathy Spanier has more than 40 years of business-to-business marketing experience, both in the consulting and client side of the business, working with a variety of organizations across several industries. She currently serves AOE as a lead DEI and strategic planning consultant. Skilled in the development of strategies using various organizational and marketing tools and processes to assist in the positioning and differentiation of an organization in a competitive environment, Kathy has extensive experience in developing and executing strategies to meet objectives in a variety of B2B industries.

Headshot of Dr. Kim Carter

Kim Carter, Ph.D.

Lead Trainer and Implementation Coach; DEI Planning & Implementation Coach for more than a decade

Known as a passionate and personable leader, educator, speaker, trainer and author, Kim brings unique expertise to the AOE DEI team. She is not new to the DEI space, having provided transformational HR leadership for major corporations (i.e., scientific, construction, marketing, etc.), non-profits and other entities for almost two decades. Her expertise has helped organizations shape all facets of their HR functions including DEI planning, talent acquisition and management, executive leader coaching, talent assessments, benefits and compensation, training and development, as well as negotiations. In addition to her consulting focus, Dr. Kim served as the first female African American Multifamily HUB Director with the United States Department of Housing and Urban Development (HUD). Known as Dr. Kim, The Igniter, she is revered for creating and executing diversity and inclusion corporate strategies, leaders, teams and key performance indicators to support the development of workplace cultures, programs and processes that enhance teammates’ understanding of inclusion issues. She also has extensive experience training and coaching leaders and hiring managers on selecting, managing, and retaining diverse talent. Kim earned her Doctor of Philosophy in Organization and Management (Leadership) from Capella University. She also has a Master of Business Administration in Digital Entrepreneurship from Strayer University as well as a Master of Science in Administration from Central Michigan University. She started her educational pursuits with a Bachelor of Arts in Psychology from The Ohio State University. 

bottom of page